Brand Building for a Breakthrough Technology Company

The founders of My InnerView, a web-based company that specializes in measuring and managing quality in health care, wanted a marketing and advertising firm that would match their entrepreneurial zeal. There was one hitch: a very limited budget.

The Objective: Build a brand that matched the significant talent and impeccable credentials of the founders and dedicated staff at My InnerView, and position the company as a recognized authority for monitoring, managing and creating a culture of quality long-term care.

The Strategy: My InnerView had a story that we recognized would generate immediate interest in the health care profession. Working side by side with My InnerView researchers, we developed and pitched several story ideas from a survey database compiled by hundreds of skilled nursing and assisted living facilities throughout the country. We negotiated a series of promotional programs with a major trade association. And we designed simple but high impact print ads and presentation materials from already-existing training manuals

The Results: In just one year, My InnerView generated numerous articles, speaking engagements and presentations on its unique products and services. National trade associations, major insurance companies, regulatory and government officials, and hundreds of long-term care providers are now looking to My InnerView as a valued partner in their quest to improve quality.